industry insights
A PODCAST series burgeoning an open dialogue on the pitch process for commercial directors and photographers by interviewing industry pro’s.
“you’re trying to find your way into a story, what you think you bring, and what makes it interesting.”
— Dir. Oren Kaplan
“as a comedy director if my treatment isn’t a funny read, i don’t know that i would get hired.”
— Dir. Carlyn Hudson
“don’t go with
your first idea; go with your second idea, because a lot of times your first idea is your ego”
— Dir. Eno
“say yes to what represents a part of your brand that you see longevity in”
— Dir. Roxana Baldovin
“we are coming to you to help solve The problems you are really good at”
— Creative Director & Social Entrepreneur Brian Lamy
“A lot of what your doing is repeating back what the agency has put in their brief”
— Writer Rose Surnow
“a sound script that everyone has bought off on shooting you get to play some jazz with the notes”
— Director Vince Peone
“the best way to make a campaign is to make it personal and relatable.”
— Director Louise Palmberg
“NOTHING GOOD GETS MADE THAT DOESN’T TAKE SOME RISKS”
— Executive Creative Director, Christian Carl
“PRACTICALITY OVER POETRY.”
— Creative Director, Colleen McGinn
“The tone can really be set in the treatment when you feel you are talking to a kindred spirit”
— Founder of Confidant, Ken Byers
“Bad ideas are really important.”
— Creative Director, Copywriter, Instructor, Gary Fox-Robertson
“PREPARATION IS CRUCIAL. THAT INITIAL CREATIVE CALL IS REALLY IMPORTANT”
— Head of Advertising at Odelay Films, Aly Moffat
“#1 is tonality. and does the reel make me laugh.”
— Creative Director Sarah Betts
“You’re Dreaming along with us and adding to that.”
— Creative Director, Addhemar Sierralta
“A winning treatment is when we’ve stayed true to the idea”
— Creative Director Bhavik Gajjar
“When directors add to the creative in a way that I just did not see.”
— Creative Director, Hollie Fraser
“Do you want to feel like the category or disrupt the category?”
— Group Creative Director Mila Golubov
“what is the challenge that you are most excited about?”
— Group Creative Director, Katie Gerdes