empowering directors
a platform. A educational course. a podcast. an open forum. a blog. A resource aimed to help mentor underrepresented talent & level the playing field by
to win their
dream jobs
ELEVATE YOUR TREATMENTS
✦
ELEVATE YOUR TREATMENTS ✦
“success in filmmaking goes beyond the craft and lies within your ability to pitch your vision.”
“balancing being a problem solver and a creative filmmaker is the key to success in commercial directing.”
DEMYSTIFYING THE PROCESS
FOR COMMERCIAL DIRECTORS
MEET
Kristyna Archer
KRISTYNA ARCHER is an internationally represented, award-winning commercial director working at the intersection of art & tech exploring ai film and virtual production. Some of her clients include AMAZON, GOOGLE, UBEREATS, CAPITAL ONE, SEPHORA, PATRON, and KRAFT. Her decade of experience pitching on all types of branded projects has provided her with invaluable knowledge and in-depth insights on what transforms an AVERAGE PITCH into a WINNING TREATMENT. Dive into the course, MASTER YOUR TREATMENT PROCESS.
course Curriculum
5. DESIGN
6. STRATEGY
7. CONCLUSION
8. BONUS - WINNERS & LOSERS
INTRO
PRE-TREATMENT
WRITING
VISUAL RESEARCH
course reviews
“EVERYTHING YOU NEED TO KNOW ABOUT TREATMENTS FOR COMMERCIALS.
Kristyna Archer takes you step by step through every inch of treatment writing for commercials. She does an all inclusive job defining the nomenclature, giving a high level overview, but also shares real world examples of how she has used these techniques to succeed in the industry. If you are interested or dedicated, definitely give it a look and listen.”
— GRAHAM NOLTE
“CLEAR. HELPFUL. GENEROUS.
I was grateful to be reminded to get clarity on what problem we are solving for the brand. Although I'm really creative at solving problems on set, when it comes to clarifying the unique problem, it was a bit more abstract for me. But after some thought, I realized that we're not only bringing the brand to light, but also bringing back awe to the viewer. The killer treatment checklist is awesome - so useful! And of course reading and looking through Kristyna’s different treatments is a real treat! This is such a great course that’s inspiring me to do great work and keep referring to when needed”
— Sarah demeestere
“GREAT COURSE FOR DIRECTORS IN A CREATIVE SLUMP.
I had been in the midst of a losing streak with my treatments when I stumbled upon Kristyna's course. I was able to renew my confidence as a director. Kristyna really focuses on confident language and approaching briefs as a problem solver. I also valued her thoughts on how to stand-out in a bid through various techniques. While taking the course, I also happened to be pitching on a project at the same time. So it was rewarding getting to implement new ideas into my treatment in real time. Overall, I loved the course and would recommend it to any director in a creative slump. This course reminded me of my unique value as a director and how to incorporate those attributes naturally into my treatments.”
— Danny corey
who is this course for?
Emerging commercial directors & photographers, or directors looking to improve, refine, and sharpen their pitch process by creating masterful, inspiring, concise treatments.
ARTICULATE YOUR VISION
✦
ARTICULATE YOUR VISION ✦
